Susan Stripling Wedding School Featured
Business, Photography

The Wedding School is Here, and It Means Business

When Susan Stripling releases educational content, you know it’s going to be good. And while she’s been a prolific educator in the past, the breadth of knowledge in her new wedding photography educational site – The Wedding School – is a little staggering.

Susan Stripling Wedding School Front Page

Susan has been generating wedding photography educational content for quite awhile, whether through her own blog The Dynamic Range or via her numerous courses from Creative Live. With the launch of The Wedding School, however, Susan is creating a unique learning environment for wedding photographers as she invites you into a coordinated 6-week online course that covers just about every topic imaginable related to running a successful wedding photography business. This is pretty much wedding photography college.

Unlike the way other educational sites and courses are set up, The Wedding School is a constantly updated repository of skills and knowledge necessary to operating a successful wedding photography business in today’s market. Course material consists of a series of instructional videos and corresponding PDF materials, and is divided up into five general areas of knowledge: Business & Finance, Sales & Marketing, Wedding Skills, Post Production, and Photo Skills.

Susan Stripling Wedding School TOC

Susan Stripling Wedding School S&M

Each high-level area covers various topics, such as Pricing + Profitability, The Ceremony, Branding, Social Media, etc. Each topic is then broken down into an array of 5-10 minute video tutorials covering sub-topics. For instance, Social Media covers finding your voice, personal and business Facebook pages, Twitter, Instagram, Pinterest, and Snapchat. It’s really easy to watch them all and cover everything from top to bottom, or dial in to a particular area you want to learn about specifically.

Susan Stripling Wedding School SM

Susan guides the discussion week by week through the topics, while an ongoing online discussion between her and students results in a weekly roundup Q&A session to cover anything people want to dive deeper into. In addition to all of the laid out material, the real meat gets filled in with the Learning Library of video content that covers in-depth topics across the board, and which will be expanded as time goes on.

Susan Stripling Wedding School LL

The way that The Wedding School has been structured is a really smart blend of self-paced learning, classroom discussion, and roundup conversation, along with a deep library of video content that will only continue to grow. And if you’re like me, you appreciate the down to earth and direct way in which Susan delivers her years of experience into actionable knowledge. The only complaint I could find is that the videos currently can’t be downloaded for watching later, but this is already something being worked on to fix. For the time being, the PDF materials that accompany the videos serve as a great cross-reference to the material discussed and are thorough reading material for learning on the go.

Susan Stripling Wedding School PDF

Here’s an excerpt from the official press release announcing the launch of The Wedding School.

Photographers can participate in a full Wedding Fundamentals Course with Susan for $599 which includes classes in business & Finance, Sales & Marketing, Wedding Day Skills, Post Production, and Photo Skills.  The Wedding School is offering a 50% discount ($299) on course registration during the WPPI Conference + Expo.  In addition, course participants will receive complete access to Susan’s extensive library of comprehensive videos and 450-page textbook for one full year.  The video library and textbook go well beyond the important fundamentals of running a successful wedding photography business.  Members will also have private access to The Wedding School’s Facebook Group for additional community support and learning.

 The Wedding School was co-founded by Craig Swanson and George Varanakis.  Swanson was the co-founder of CreativeLive and Varanakis was former GM of the Photo Channel at CreativeLive and executive vice president of WPPI and Rangefinder magazine.  Together, with the expert tutelage of Susan Stripling, The Wedding School has all the management and educational components necessary to create a successful and fulfilling online educational website for wedding photographers.

Head on over to The Wedding School to sign up for the new class, which starts on March 14th. (Did you miss that there’s currently a 50% off special running during WPPI?!)

Jon Lemon is the Editor-in-Chief of Resource Weddings and head of JC Lemon Photography, a wedding photography studio based in New York City. Known for capturing true moments of love in a modern and relaxed style, Jon also specializes in elopements (intimate weddings) in the NYC area. Being a self-taught photographer that slowly built up his business while working a desk job, he knows that any insight into running a better wedding photography business is advantageous in this competitive area of the photography industry.

  • I am doing this course and it is truly amazing. I am learning a ton as I am new to this industry. Susan is fantastic and a real teacher

  • Kris Groulx

    There is a lot of information here so far and looking forward to completing all instalments of the curriculum. It’s got references to actual tools and vendors to use as well in various areas, which is always super helpful.

  • Travis Opiela

    As a inaugural member of The Wedding School, I can say that it is incredible! There is so much valuable information that is and will be produced by Susan and her crew. I can’t wait to see how much these courses will help my business grow and prosper!

  • Marcel

    Hi, i am also an inaugural member of The Wedding School and the amount of information is incredible and worth the price of signup. Thank you Susan for this opportunity.

  • Julie

    The Wedding School takes all aspects of learning to the next level. No stone is left unturned. This is the best educational investment for my business I have made!! Highly recommended.

  • Alina

    Hi, I am a happy inaugural member of The Wedding School. Susan is an amazing teacher. I am applying immediately what she teaches week by week. So much to do!