Postable, the service that makes sending stylish snail mail easy, has released a new feature that makes staying on a client’s radar even easier — automated birthday cards.
Nothing beats getting a nice greeting card in the mail from someone you know, but sending out cards in mass (to all of your clients, for instance) is a huge pain in the…well, you know. The amount of time it takes to accomplish this seemingly simple task is almost prohibitive on a large scale. You have to assemble your recipient list or at least update it from last year, add or update everyone’s addresses, buy all of the cards/envelopes/stamps, write everything out, lick (ew) a ton of glue, and then finally mail everything out.
At the end of the day, I want to use snail mail to stay in the front of clients’ minds, but I also don’t want to waste an entire day on the process. That’s where Postable shines, and I’ve been using their service for the past few years to easily send all of my client holiday cards (and all of my personal holiday cards, too!). Since mailing out holiday cards on the regular, I’ve found that clients are more likely to send me a word-of-mouth referral.
With the introduction of the new automated birthday cards feature, I can now be in front of a couple’s mind three times a year. That’s three times more awesome, and potentially more word-of-mouth referrals! Postable made it super simple to set up, so let’s take a look at how that’s done.
Step 1 – Log in to Postable and go to the Automated Birthday Cards page, then select the card you’d like to use. You can also set up a completely customized birthday card with your own branding by emailing in a design.
Step 2 – Select your recipients from your Postable address book.
Step 3 – Write a birthday message that will go out to everyone (each person’s first name will be substituted in).
Step 4 – Crack open a beer and thank the guys at Postable who now licks all of your envelopes (and stamps) for you.